Triptych of neon-style line drawings of a woman in a long flowing dress holding a lit candle in each hand, with a floral crown on her head, depicted in a vintage style.
Black and white promotional poster for Brand Witch, a branding agency by Shoghak Kazandijan, featuring a stylized 'B' and 'W' logo surrounded by flame-like design and a downward arrow.

Brand Witch is a branding agency
by Shoghak Kazandjian.

Branding has consequences.

A woman in a dark blazer and makeup sitting on a chair, wearing a large witch hat with a sparkly band, covering part of her face with her hand, in black and white photo with shadowy background.
White floral design on black background with symmetrical leaf and petal shapes. 
It takes .05 seconds for someone to form an opinion on your brand.

Clients take .05 seconds to form an opinion about your brand and website. Whether they know it or not, 75% of them WILL judge your brand’s credibility based on your logo & website design.

There is no reason your brand, website, or design should look like trash. Your brand is working against your credibility if it’s not looking professional… This is an invitation to do better.

Oval ornate frame surrounding a painting of a realistic human eye.

Channeling Brands Strategically

and Intuitively

Your brand already exists, somewhere in the ether—I use a combination of strategy and design magic to summon it. This includes thinking through what you want your brand to evoke, mood boarding, then designing to get to a final product that you feel is right in your bones. Then, we design assets like your website, packaging, printed items, digital presentations, and social media posts to match that strategy.

INQUIRE

A symmetrical black and gray floral decorative design with four elongated petals or leaves arranged in a cross pattern.

Variety
Elle
LA Eater
Forbes
Travel + Leisure

MY CLIENTS HAVE BEEN FEATURED IN:

LA Weekly
The Hollywood Reporter
The Infatuation
Los Angeles Magazine
Flaunt

A pink cocktail with pomegranate seeds and a leaf garnish on a red textured table next to a white printed menu and a colorful, patterned cocktail menu.
Open laptop on wooden table displaying a website for ROC Studio, a Pilates studio, with text 'Come for the shake. Stay for the obsession.' and an image of a woman doing yoga.

View Portfolio

Black and white photograph of a glass pitcher with an ornate handle, flanked by two smaller glass bowls with patterned rims, against a dark background.
Black background with white abstract flame-like border surrounding the image. 
Pick Your
Poison

(Work with me)

Brand Rituals

We offer a range, from a 1 week Mini Brand to a full custom brand package. This is for businesses who are looking for the works like a new logo, fonts, colors, etc to bring their brand to life or refresh an existing brand.

Websites

Our most popular service for new business owners—Summon a 5 page website in a week or let’s discuss a web design package for something bigger.

Extras & Custom Packages

Include Instagram templates, printed materials, digital presentations, or whatever else your heart desires in a custom package.

A woman dressed as a witch, wearing a large pointed hat and a suit, holding and looking at tarot cards.

Work with Brand Witch

I’m Shoghak, a Los Angeles–born creative director, and design has been my dominion for the past 15 years.

I help small businesses look like they take themselves seriously. Logos, websites, packaging—anywhere your brand shows up, I make it feel deliberate, elevated, and aligned with who you are. I bring ideas and identities out of the ether into something tangible.

I’ve designed across hospitality, music, museums, retail, skincare, real estate, and online businesses. I hold a BFA in Graphic Design from ArtCenter, and I’ve spent over a decade working with agencies and entrepreneurs to build brands that operate with intention.


Work with Brand Witch

White snowflake design on black background.