Triptych of neon-style line drawings of a woman in a long flowing dress holding a lit candle in each hand, with a floral crown on her head, depicted in a vintage style.
Black and white graphic with stylized flame-like borders and the text 'Brand Witch is a brand studio by Shoghak Kazandijan' centered below a minimalist logo of a 'B' and 'W' intertwined, with a downward arrow below the text.

Brand Witch is a branding agency
by Shoghak Kazandjian.

Branding has consequences.

A woman in a dark blazer and makeup sitting on a chair, wearing a large witch hat with a sparkly band, covering part of her face with her hand, in black and white photo with shadowy background.
White floral design on black background with symmetrical leaf and petal shapes. 
It takes .05 seconds for someone to form an opinion on your brand.

While you’re working hard on creating the best version of your business, your dream clients are judging your website because it’s not mobile responsive. And frankly, you probably shouldn’t be trying to fix that yourself.

In less than half a second, your dream clients are going to form an opinion about your brand and 75% of them will make a judgement about your credibility based on your logo & website. Consider that subpar design is going to actively work against you.

Sources: Hostinger, Sweor, Linearity

Oval ornate frame surrounding a painting of a realistic human eye.

Channeling Brands Strategically

and Intuitively

Your brand already exists, somewhere in the ether—I use a combination of strategy and design magic to summon it. This includes thinking through what you want your brand to evoke, mood boarding, then designing to get to a final product that you feel is right in your bones… and most importantly, looks professional so you’re attracting the right clients. Then, we design assets like your website, packaging, printed items, digital presentations, and social media posts to match that strategy. Consider this an invitation to upgrade your brand.

Inquire

A symmetrical black and gray floral decorative design with four elongated petals or leaves arranged in a cross pattern.

Variety
Elle
LA Eater
Forbes
Travel + Leisure

MY CLIENTS HAVE BEEN FEATURED IN:

LA Weekly
The Hollywood Reporter
The Infatuation
Los Angeles Magazine
Flaunt

A pink cocktail with pomegranate seeds and a leaf garnish on a red textured table next to a white printed menu and a colorful, patterned cocktail menu.
Open laptop on wooden table displaying a website for ROC Studio, a Pilates studio, with text 'Come for the shake. Stay for the obsession.' and an image of a woman doing yoga.

View Portfolio

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Black background with white abstract flame-like border surrounding the image. 
Pick Your
Poison

(Work with me)

Brand Rituals

From a 1 week Mini Brand to a full custom brand package… This is for businesses who are looking for the works like a new logo, fonts, colors, etc to bring their brand to life or refresh an existing brand.

Websites

The most popular service for new business owners—Summon a 5 page website in a week or a bespoke website package for something bigger.

Extras & Custom Packages

Includes Instagram templates, printed materials, digital presentations, or whatever else your heart desires in a custom package.

CASE STUDY: CHARDEE-MCEWAN-GUZDA
(Brand update, website design, content creation)

Working with Brand Witch completely shifted the direction of my business. My brand finally reflects the level I operate at, and as a result, I’m attracting higher-calibre, aligned clients with ease. Sho has an exceptional ability to refine what’s already there and elevate it into something clear, powerful, and unmistakable. One of the best investments I’ve made.

A woman dressed as a witch, wearing a large pointed hat and a suit, holding and looking at tarot cards.

Work with Brand Witch

I’m Shoghak, a Los Angeles–born creative director, and design has been my dominion for the past 15 years.

I help small businesses look like they take themselves seriously. Logos, websites, packaging—anywhere your brand shows up, I make it feel deliberate, elevated, and aligned with who you are. I bring ideas and identities out of the ether into something tangible.

I’ve designed across hospitality, music, museums, retail, skincare, real estate, and online businesses. I hold a BFA in Graphic Design from ArtCenter, and I’ve spent over a decade working with agencies and entrepreneurs to build brands that operate with intention.


Work with Brand Witch

White snowflake design on black background.